How Landing Page Optimization & Basic SEO Helps Online Businesses

The landing page is the page people see right after they click on your Ad. It usually is your homepage or a page you set to be the first page people see when they go to your website. Is your landing page your homepage? You can optimize it through simple tips. I learned from online research that there are many things we can do to optimize our site for search engines.  Words matter and all the words we use in our Ad and website influence the way that our pages are ranked by the Search Engine Optimization. Links matter, we should have some links but not too many. They suggest that we should not have more than four links from any other page on a site. We need to make sure we build a good reputation. Our ads need to be consistent with our service, product, and rules.