There are many reasons why you want to build links and you should be specific in your choices and it will help bring more traffic to your website.  Do you want to grow the ranking authority of a particular domain, your website, or maybe a subdomain on your website, or a subfolder of that website? Do you want to grow topical authority? According to google rating your website might not have the authority you wish but if you link your website to some of these links you might get the credibility you are looking for. Maybe you want to connect your website to a link that will give it more visibility.  Whatever the reasons links can help you succeed. Use a few links and high-quality links.  If you have many links on your website and they are not specific for what you need they can hurt your ranking. In some cases, websites can even be penalized by Google. So, you need to be careful to who you are linking your website to.

To create a successful online business, we need to learn to use solid SEO practices and social media strategies. They need to be segmented, searchable and shareable. Every part of the ad or text should cover the needs of the business’ customers. These are some of the tips to achieve results from the article “5 Steps to Creating a Successful Social Media Strategy for 2017”. Define your end goal. Identify your target audience. Build a diverse content strategy. Allocate a social media advertising budget. Make it mobile friendly.

We need to introduce our online business to social media platforms. The most popular social media sites are Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, blogs, WeChat, WhatsApp, Messenger, QQ and more. Start with the social media that fits your business. Facebook attracts more of an adult audience while TikTok attracts more teenagers. Chose your market plan. Maybe you would start with daily Ads, fun videos, or group chats. Whatever idea you use first will help advertise your business and help you succeed.

The landing page is the page people see right after they click on your Ad. It usually is your homepage or a page you set to be the first page people see when they go to your website. Is your landing page your homepage? You can optimize it through simple tips. I learned from online research that there are many things we can do to optimize our site for search engines.  Words matter and all the words we use in our Ad and website influence the way that our pages are ranked by the Search Engine Optimization. Links matter, we should have some links but not too many. They suggest that we should not have more than four links from any other page on a site. We need to make sure we build a good reputation. Our ads need to be consistent with our service, product, and rules.

A conversion is the action that would convert a visitor to a customer. According to Google support there are two things you need before you can set up website conversion track. You will need a website and the ability to edit the website. You will put a tag or a tracking code on your website. You will need to understand how to edit it on your website. It might be helpful to contact your provider’s helpdesk. If they have phone customer service, they might be able to walk you through the steps to add the tag to your website. Google guides you step by step as well in the page “Set up conversion tracking for your website”.  Using this tool, you will get some help to make more profitable advertising decisions. It will show which keywords and ads are better fit for your business. You will see there which keywords are facilitating conversion.

 Google analytics is a great help for running a successful business because it will give you necessary information regarding your website statistics. You will know who is visiting your website. Who are the people that are interested in your website and people that are not interested as well. You can also learn through Google analytics what terms to use to attract more traffic to your website.

 One of the great things about Google analytics is that you can study your competition. Google Analytics gives insights about your competitor analysis. You can see how much traffic they are getting and from there you can study strategies to be more competitive and to attract more customers to your website. When we are in business it is important to learn about our competition. Another great reason to use google analytics is because it is free. Choose to set up a free account and you will have a great help with no charges.

Google Ads is a good way to attract customers to your website. The first thing to consider as you write an efficient ad is to try to read the customer’s mind. What is most important for my customers? Are they looking mostly for quality or price? What would catch their eyes? Should I use discounts and promotions? These are all important questions to consider as you try to analyze and read your customers’ mind.

You need to use eye-catching headlines.  You need to be specific and compelling. Make your ad attractive to your customer. Use some of your keywords to hit the objective of your ad. You don’t want people only to look at your ad. You want them to be curious and to move to the next step which is to research your website. Use those headlines for your advantage and enjoy all the traffic you will attract with a great ad.

When you create your Google ad campaign keep it simple. If your business is small choose to advertise locally.  What about the format. I suggest it should be formatted for all screens. There are a big variety of electronics out there and you might not know what kind of electronics your potential customer would use. You can choose automatic bidding. If you are starting your business keep your daily budget low and raise the amount if you feel the need.

When preparing a Google Ads campaign keep it in mind that it is a collection of keywords and their ads.  You need to go to Google Ads Key word planner and write about your business and be specific. If your business is about selling sunglasses. Be specific about the words you want to put down on the option for keywords suggestion. Keep all the words together on your ad group. Be careful not to use bad keywords. If you want to sell sunglasses you need to make sure to add in the bad word box eyeglasses or prescription glasses.  Doing this if you are choosing what not to target with your Ad campaign. Choose fewer negative keywords or your ad will reach a small number of customers.

The two most common methods of business used for starters is sole proprietor and LLC, which stands for limited liabilities company. In sole proprietor the owner has total control of the business and no security regarding personal property.  The advantage in limited partnership is that a partner’s commitment is limited to their investment. If there are legal problems and the partnership is sued, the partners might lose their investments, but they will not be personally responsible for the debt.

All businesses in Utah are required by law to register with the Utah Department of Commerce, and those businesses are required to obtain a license from the city or county in which they are located. We might think that the government is picky, but a license ensures that businesses are safe to the public. Businesses might be inspected to ensure public health, safety, and welfare.

Accodying to the article “ https://www.ksl.com/article/46535625/starting-a-business-in-utah-for-the-absolute-beginner” some of the requirements to start a business in Utah are:

• The principal address where the company will be located.
• The name and address of members and managers.
• The duration of the business entity.
• The purpose of the business entity.
• Deliver the signature of the organizer.
• Pay a $70.00 fee

There are a lot of things to keep in mind when you are planning on designing a website. Your domain name usually is the name of your business, so make it short, simple, and easy to remember. The home page needs to be informative and attractive. Research your favorite websites and learn why they are so attractive to you. Did they use a good color scheme? Did they use pictures or videos? Most of all make it easy to navigate. Many websites use PayPal buttons. They are simple to install and free of charge for simple transactions like sending or receiving money. Social media is a great way to advertise your product for free, so make sure to include your business social media link there. Now the most important part of a website is the content. Make it effective to achieve your objectives. Many businesses use an about us page, because it is important to help customers to know you and your product.

There is a lot to take into consideration when you are planning on starting a website business. Some of the questions you might want to ask yourself are: How much money do you want to spend to invest to build a site and choose a host? Does the host offer what your business needs?

While involved in this magic adventure of entrepreneurship you need to make sure that the site you are building works with the host business you choose. You do not want to run into technical issues after signing a contract. Some host businesses offer free domain names with a year contract.  If you are not a computer programmer, you might want to select a website builder that is user friendly and has good reviews. Make sure that your provider works with Google analytics, so you can track and learn about your customers and what they want.